BlueRithm: Not Blue Rythm, Blue Rhythm, or Blue Rithm
People often ask about our unique name and where it came from, so we wanted to elaborate on that a little.
First of all, and most importantly, we want to be unique, not just with our name, but with the level of service we provide to our customers, from how we make on-boarding fast and painless to their day to day interaction and experience with our software.
The “Blue” in BlueRithm comes from the association the color has with technology systems, and specifically the glowing blue lights of a stereotypical cold aisle in a data center that you often see in pictures, like this one.
Second, “Rithm” in BlueRithm is taken from the word algorithm. An algorithm is “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.”
BlueRithm is a platform to help you streamline and manage your processes, and help you solve problems, and it’s doing so with computers (powerful cloud servers to be precise).
So if we take some liberties with our grammar and the definitions of those words and associations, we thought BlueRithm was a proper name to represent a technology platform that helps you manage your processes, and helps solve your problems.
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